Brian S. Cohen founded TSI (Technology Solutions, Inc.) in 1983. TSI was the first science and technology strategic marketing and public relations agency in New York and one of the first such specialists in the United States. In 1996, TSI was recognized as the fastest growing strategic marketing agencies in the United States. Nearing 300 employees, he sold the company to The McCann Erickson Worldgroup, part of the Interpublic Group of Companies in 1998.

As a hallmark of TSI's collaborative work with nearly 1,000 companies during its 17-year tenure, they began a 14-year partnership with Sony Corporation of America in 1986. During that time, TSI provided strategic communications counsel to all Sony's computer, business professional, and consumer products divisions and introduced more than 100 "bleeding-edge" products. In that same year, TSI began an alliance with the IBM Corporation that grew to represent more than 50 IBM divisions providing all levels strategic communications/media relations counsel. Brian specifically media trained hundreds of IBM management on how to talk to and work with the media and analyst communities. As a testament to the success of this relationship, TSI received the Gold CIPRA award (#1 Public Relations program) in 1998 for the IBM Deep Blue/Gary Kasparov Chess Match concept development and public relations program.

Brian created and instituted the RPM (Rapid Publicity Marketing) model of strategic communications. This tightly integrated approach to publicity gave clients a quick market edge and was designed to discover and leverage a company's key strengths as well as mitigate their destructive weaknesses.

TSI's client list read like an entrepreneurial who's who list of leading technology companies in computing, communication, software, education, and entertainment all supported by an integrated matrix of professionals in research, strategic planning, media placement, video production and event management.

Additionally, Brian started Focus Technology, a Focus Group company that provided qualitative research and beta site testing services. Brian provided all development and moderating support.

Before launching TSI, Brian was a founding publisher of Computer Systems News and InformationWeek magazine at CMP Publications. While in graduate school, he was involved with pioneering computer trade publications including Personal Computing Magazine and Minicomputer News from Benwill Publishing.

Brian received two Honor B.S. degrees from Syracuse University in Biology and Speech Communications. He also received a Masters Degree in Science Communications from Boston University's School of Public Communications in 1978 and currently serves on the Dean's Advisory Board of Directors.